‘Army Wives’ lend support in enrolling breast cancer research volunteers; More than 700 retailers across the U.S. enlisted to help

Los Angeles, CA—The Dr. Susan Love Research Foundation is proud to announce a partnership with Lifetime Television to recruit volunteers to join its Army of Women initiative at http://www.armyofwomen.org.

  • Throughout October, Lifetime Television will broadcast public service announcements featuring Army Wives series’ stars Sally Pressman and Brigid Brannaugh;
  • Dr. Susan Love is featured as part of “Lifetime Celebrates Remarkable Women” campaign airing on the network;
  • Lifetime Television is distributing Army of Women point-of-purchase displays with Army of Women postcards to more than 700 retailers throughout the United States to increase visibility and encourage sign-ups;
  • To extend the message further, the Army of Women will also be included as part of Lifetime’s advertisements in the special breast cancer awareness issues of USA Today, Los Angeles Times and Ms. Magazine;
  • Army of Women will be featured on the mylifetime.com website as well as in the email newsletter and on the Lifetime social network channels.

The Army of Women initiative, a program of the Dr. Susan Love Research Foundation, funded by a grant from the Avon Foundation for Women, is recruiting one million women of all ages and ethnicities, with or without breast cancer, to sign up and participate in breast cancer research studies.

Current studies focus on using breast milk to screen for breast cancer, finding a better way to predict a woman’s breast cancer risk, effects of Depo Provera on breast tissue, among other studies.  For the full list of current projects, visit http://www.armyofwomen.org/current.

After signing up at www.armyofwomen.org, members are then contacted via email blast to participate in groundbreaking, breast cancer prevention research studies. They can either sign-up for the studies online, or if they do not qualify, they are encouraged to forward the information to a friend or family member. Every woman over 18 is welcome to participate, whether a breast cancer survivor or someone never affected.

The mission of the Dr. Susan Love Research Foundation is to eradicate breast cancer and improve the quality of women’s health through innovate research, education and advocacy. For more information, visit www.dslrf.org.

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